Hyv Advocacy Design
This was a team collaborative project to create designs for a political protest. As a class, we collectively decided to design against the topic of capitalism and big corporations. The direction I chose to take was using the perspective of the consumer and ensuring that they have the power to support local businesses. I used the graphic of the bee as a symbol as bees can be powerful when working together on a unified goal, protecting each other against common enemies. With the text, 'Get it From the Source,' I used this wordplay to relate to the idea of bees in nature and paralleling the idea of consumers to make informed shopping decisions.
Using the same design system, I used the bee as the front of the T-shirt and the slogan for the back. I changed the colors of 'Community' and 'Subordinates', with yellow for the word community and red for subordinates to visually illustrate the message in the design.
Hyv Tshirts
For this Instagram carousel post, I used the dotted bee line to help the viewer as a function to visually cue their engagement to continue reading and connect the text with the imagery of the bee and the overall core messaging.
Hyv Instagram Post
Brainstorm
Concepts
My initial illustrations of the lamb and the wolf were inspired by the phrase,
"A wolf in sheep's clothing," as I was contemplating on how to depict big corporations
when they proclaim themselves to be long trusted brands for families. However, these same brands will capitalize funding toward wars across seas and are partially responsible for altering the biological make-up of our food. In the process of this brainstorm using wolf and sheep as symbols, I thought the idea was too complex and wanted to change my direction to the power of the consumer.
This was my first digital iteration of making the bee. Here, they are three bees as a grouped unit and I used a blue background and red to communicate that the message 'Not Your Subordinates' is a call to action and that society are not to be seen as lesser than. In my revised versions, I reworked my graphic illustration of the bee - simplifying the curve to rectangular shape. I also revisited the type treatment as it needed to be more developed with a stronger structure and the choice of colors created too much visual contrast.