Squiggly 
Type 
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In this project, I was tasked to deliver a redesign of a band unfamiliar to me. It was encouraged to go to local vinyl stores and thrift stores to check what artists would be available. From the vinyl display at my local thrift store, I chose the band, Santa Esmeralda to redesign because the original physical copy I purchased was so simple with a blank white vinyl sleeve with only the record company's logo that was distributing it - I felt that there was room of possibilities for me to explore. 

In my digital iterations, I used stock images to support the narrative of how Santa Esmeralda's rise to success came to be. For the composition of the donkey, I was inspired by their song, Don't Let Me Be Misunderstood,  with the musical composition having Latin and flamenco flare as a disco group. I wanted to depict that into an illustration of the listener in a Western desert on a journey of uncertainty. In the typography, I wanted to reflect the Latin inspired narrative with flowing script font and the bold sans serif font that is emblematic of Mexican fast-food restaurants.

For the composition of the woman, I chose her to personify Santa Esmeralda's muse of their songs. Inspired by existing albums of Santa Esmeralda that used warm colors, I did the same and tried colors that complimented the tones of the woman and the rose in her hair. With the background gradient, it is reminiscent of a sun as if she's a beacon of light. I used serif fonts to depict an elegance and used a display font for the logotype the imitated other disco bands of the era.